B2B Marketing - from Lead Generation to Conversion

About the Speaker:
Ferheen Athar, Marketing and Communications Manager at POSist
Editor at The Restaurant Times

What will be discussed?

Content Marketing (Lead generation)

-Understanding the target audience
-Creating the right customer persona
-How non-clickbaity content can sell

Email Marketing (Lead nurturing and conversion)

-Basics of email marketing
-Creating emails that talk
-Customer Segmentation
-Personalisation of emails





Ayushi Mohindra